From Grocery Aisles to Super Bowl Stardom: The Remarkable Journey of Bad Bunny to Super Bowl 60

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Where is Bad Bunny from?

Where did Bad Bunny work?

Before gaining international fame on SoundCloud, he worked as a bagger at Econo supermarket while studying communications at the University of Puerto Rico at Arecibo.

What was Bad Bunny’s big break?

During his studies, he worked at Econo and uploaded tracks to SoundCloud until his song “Diles” went viral.

While still employed as a bagger at an Econo supermarket, Bad Bunny uploaded “Diles” to SoundCloud on January 25, 2016. The song gained widespread popularity, attracting the interest of DJ Luian and the Mambo Kingz, who subsequently signed him to their label, Hear This Music.

This event is often seen as the official beginning of his professional journey, but his global fame truly started two years afterward.

He made a big splash in the mainstream scene in 2018 with his collaboration on Cardi B’s “I Like It,” alongside J Balvin.

The track hit No. 1 on the Billboard Hot 100, introducing him to a national audience and setting the stage for his record-breaking albums.

Bad Bunny grocery store music video

The experience holds a special place in his personal story and sense of identity, and the media often revisits or references this scene in different ways.

For example, he has filmed scenes in grocery stores for other music videos, including the hit song “Tití Me Preguntó.”.

Bad Bunny career timeline

2016

While working at an Econo supermarket, he uploads “Diles” to SoundCloud, and it quickly gains popularity, eventually leading to him getting signed by Hear This Music.

2017

Releases “Soy Peor,” a breakout solo hit that truly cements his spot as a leading figure in the Latin Trap scene.

2018

Features on Cardi B’s “I Like It” represent her first number-one hit on the Billboard Hot 100 chart. 

2020

Performed at the Super Bowl LIV halftime show alongside Shakira and JLo, creating a memorable moment. Also became the first all-Spanish album to reach No. 1 on the Billboard 200.

2021 and 2022

Bad Bunny becomes the most-streamed artist worldwide on Spotify for three years in a row.

His 2022 album, Un Verano Sin Ti, celebrated a special milestone by earning the first-ever Grammy nomination for Album of the Year for a Spanish-language project.

2023

He makes history as the first solo Latino artist to headline Coachella, marking a proud and inspiring milestone.

2025

He releases his sixth solo album, “Debí Tirar Más Fotos,” which makes a big splash by debuting at No. 1 on the Billboard 200. This incredible achievement marks his fourth all-Spanish album to top the chart, showcasing his continued success and popularity.

2026

Headlining the Super Bowl LX halftime show in February 2026.

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