For the 22nd consecutive season, LeBron James will participate in the NBA All-Star Game this weekend.
While many of the league’s prominent players attended the All-Star Media Day on Saturday, James has made alternative arrangements.
James did not attend the media event on that day; instead, he will be available for media engagements on Sunday.
This change in scheduling has prompted speculation about a significant announcement.
There’s been a lot of buzz around this press conference, with fans and analysts wondering if James might announce his retirement after the 2025/26 season. Still, sources share that he has used a similar scheduling approach before, mostly to make the most of his rest during breaks.
The Jugo Mobile is tracking live updates from LeBron James Sunday press conference.
LeBron James press conference live updates
(All times Eastern)
When is LeBron James’ press conference?
James is scheduled to conduct a solo press conference on Sunday, 15th February 2026, at 2:30 p.m. ET and 11:30 a.m. PT.
LeBron James will not be present for today’s NBA All-Star Media Day and will be made available on Sunday at 11:30 a.m. PT in the press conference room.
— NBA Communications (@NBAPR) February 14, 2026
The NBA announced that James would forgo the customary All-Star Media Day on Saturday and instead host a separate press conference before participating in the 75th annual NBA All-Star Game later that evening.
This is the fourth year in a row that James has chosen to have a standalone session instead of participating in the general media day.
How to watch LeBron James’ press conference today
- TV channel: NBA TV
- Live stream: DIRECTV
All-Star Media Day will air live on NBA TV and can be streamed with DIRECTV, which offers a free trial.
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