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Pinners use Pinterest to pin their recipe ideas, DIYs, style inspiration, and more.
It is one of the best social media platforms to develop brand interest through visual advertising – “Pins”. If you want to increase your Pinterest following, this article explains how to create Pins.
Read on to learn how to create a Pin from your desktop or mobile device, plus use a Pinterest business account to create “Promoted Pins” and “Story Pins.”
How to create a Pin for Pinterest from your desktop
To create a Pin on your profile from your desktop, do the following:
- Navigate to Pinterest and log in to your account.
- At the top right, click on your username to access your profile page.
- Just below your name, select the “Pins” tab.
- Click the “Create Pin” button with the red plus sign in the middle.
- To upload an image from your computer, click the camera icon. Or, toward the bottom left, click “Save from Site” to paste an image URL link from a website.
- If the image is saved on your computer, locate it among your files and then click on it.
- Click the “Open” button to load the selected image.
- To give your Pin a name, click “Add your title.”
- In the “Description” text box, you can add a text description or URL link if you want.
- Click the red “Save” button. Next, you’ll be asked to choose a board for your new Pin.
- Under the “Create Board” heading, click the board you want to save your Pin to. Alternatively, click “Create Board” to create a new board for your Pin.
Your new Pin will now be displayed on the dashboard.
How to create a Pin for Pinterest from an iPhone
To create a Pin from an iOS device, do the following:
- Open the Pinterest app.
- To open your home feed, tap the Pinterest icon in the bottom left corner of the navigation bar.
- In the center left, click the camera icon.
- You can take a photo or upload an image from your device’s gallery. Click the image icon button at the bottom right to access your image gallery, then select the image you want to use.
- Give your Pin a title and enter a description; If you wish, the details can always be included later.
- In the upper right corner, click the red “Next” button.
- Next, choose a board for your Pin. Tap the board and your Pin will be saved to it.
How to create a Pin for Pinterest from an Android device
To create a Pin using your Android device:
- Launch the Pinterest app.
- To access your Home feed, tap the Home icon in the bottom left corner of the navigation bar.
- Select Search. At the top right, click the camera icon.
- You can take a photo or upload an image from your device’s gallery. Click the image icon button at the bottom right to access your image gallery, then select the image you want to use.
- In the upper right corner, click the red “Save” button.
- Next, choose a board for your Pin. Tap the board and your Pin will be saved to it. Alternatively, click “Create Board” to create a new board for your Pin.
How to Create a Pinterest Pin Design in Canva
To design your Pin using Canva:
- Navigate to canva and log in to your account.
- From the home page, click on the “Social Media” option just below “Design Anything.”
- Click the right-pointing arrow at the bottom of the Social Media options…click on “Pinterest Pin (1000 x 1500)” when you see it.
- Now you can design your Pin exactly how you want using a variety of fonts, colors, Pinterest templates, images, etc.
Throughout your design process, Canva will automatically save your design on an ongoing basis.
When you’re done, do the following to upload it as an image to your Pinterest profile:
- Towards the top right corner, click the arrow pointing down.
- This shows the details of the file. To download your design, click the “Download” button towards the bottom.
- Your image will download and open on your desktop. Save this to your computer.
- Next, navigate to Pinterest and log in to your account.
- Just below your name, select the “Pins” tab.
- Click the “Create Pin” button.
- To upload your design, click the camera icon.
- Locate it and select it.
- Click the “Open” button to upload your design.
- Enter the title and description of the Pin.
- Click the red “Save” button.
- Under the “Choose Board” heading, click the board you want to save your Pin to. Alternatively, to create a new board for your Pin, click “Create Board.”
Or, if you want to publish your design directly from Canva to Pinterest:
- Click the “Publish to Pinterest” button in the top right corner.
- Click “Connect Pinterest” and a Pinterest login window will appear.
- Enter your details to log in to your Pinterest account. If you are using your Google or Facebook account to log in, grant permission to log in with that account by clicking the “Give access” button.
You will be logged into your Pinterest account where you will need to “Choose Board” or “Create Board” to add your design.
How to create a promoted pin on Pinterest
To create a paid ad on Pinterest, you will first need a business account and then:
- Navigate to your pinterest business account and log in.
- Towards the top of the screen, click “Ads” and then “Create Ad.”
- In the left navigation, click “Ads.”
- Now click on the Pin you want to promote:
- To filter your ads by format or just existing ads, click the filter icon.
- Select “All Pins” to view all or “Boards” for your board pins.
- Click the search bar to search for a specific Pin.
- To create an organic Pin through the “Pin Builder,” select “All Pins” and then click the circled plus sign icon.
- To edit a Pin, check the checkbox next to it and then “Edit Selected.”
- When you’re done, click “Publish” to publish your organic Pin.
- To add details to your listing, below the selected Pin, select “Review Selected Pins:”
- To change how your ad will be labeled in reports, review and edit your ad name.
- Additionally, review and edit the ad destination URL and include any optional tracking parameters.
- Finally, press “Start.”
If your ad is missing essential information, the errors will be displayed and highlighted in red in the left navigation. You can click on each error to go to the area that needs correction.
How to create a Story Pin on Pinterest
Story Pins are perfect for full tutorials or showcasing products in a single Pin. Here’s how to create one using your trading account from your computer:
- Navigate to your pinterest business account and log in.
- At the top, select “Create” and then “Create Idea Pin.”
- Click the camera icon to upload your images or videos. Each image must be less than 32 megabytes and the videos less than 50 megabytes each. You can also use Canva to create graphics to import.
- Now you can have fun designing your Story Pin. You can get creative with a cover photo or video, experimenting with size and position, text overlay, etc.
- Add a brief description if necessary and then select “Done.”
- Select the board you want to save your Story Pin to.
- Next, choose up to 10 related topic tags so people see your Story Pin when they view related Pins.
- When you’re ready, click “Publish.”
To create a Story Pin from your mobile device:
- Open the Pinterest app.
- At the bottom of the screen, click the plus sign and then click “Create Idea Pin.”
- Select what the Story Pin is about, for example DIY, recipes, etc.
- To choose your cover image, click the camera icon to upload images or videos from your phone’s library. You can then choose up to 19 additional images or videos. Make sure each image is less than 32 megabytes and videos are less than 50 megabytes each.
- Now have fun designing your Story Pin. You can choose a cover photo or video and experiment with size and position, text overlay, etc. Make the information informative, inspiring and clear.
- Next, create a title and then select “Done.”
- Choose the board where to save it.
- Next, choose up to 10 related topic tags so people see your Story Pin when they view related Pins.
- When you’re ready, click “Publish.”
Pin-Ups of interest
Pinterest is a popular social media platform that generates interest in topics through visual ads called Pins. Pinners use Pins to get ideas and inspiration. They mark them as favorites in categories called “Boards” that form a kind of online scrapbook.
Business marketers love Pinterest. You can potentially attract your target audience directly to your website. Pinterest makes it quick and easy for anyone to create a Pin that stands out using a combination of images/videos, fonts, colors, etc.
