The cableization of streaming continues with Comcast announcing that the cable company will launch a streaming package that will include Peacock, Netflix and Apple TV Plus at the end of May. The package will be offered at a “deep discount,” although Comcast did not share how much that discount will be.
The new package is called StreamSaver and was revealed by Comcast boss Brian Roberts during the 2024 MoffettNathanson Media, Internet and Communications Conference in New York City.
As reported by Varietythe trio of some of the best streaming services “will be at a very discounted price compared to anything on the market today,” Roberts said.
“We’ve been successfully and creatively putting together videos for 60 years, so this is the latest version of that,” Roberts continued. “I think this will be a pretty compelling package.”
Streamsaver will be available exclusively to Comcast Internet and TV customers.
Currently, if you paid for the most basic of each service it would cost you $22.97 per month. This is the cheapest package using ad-supported Peacock Premium, which currently costs $5.99 a month (though that will increase to $7.99 in July, just in time for the Olympics), the ad-supported basic plan with Netflix for $6.99 a month and Apple. TV Plus that only has one level at $9.99
To be ad-free, you’ll have to pay $13.99 a month for Peacock Premium Plus, Netflix Standard for $15.49 a month, and $9.99 for Apple TV Plus. That would generate a monthly cost of $39.47.
StreamSaver launches just as other streamers are also joining the fold. Disney and Hulu were already bundled together in March. Last week, Disney and Warner Bros. Discovery announced a triple bundle combining Disney Plus, Hulu, and Max. Pricing has not been announced, but we should see the package available in early June.
Disney and Warner Bros. Discovery are also teaming up with Fox to launch a sports streaming package. It is supposed to feature ESPN Plus and linear television networks and will debut in the fall in time for the college football and NFL seasons. We don’t have a price for this sports package yet, and Fubo almost immediately sued all three companies in an antitrust lawsuit.
As of this writing, that lawsuit is ongoing, although a preliminary injunction hearing has been set for August 7.
The biggest current problem with all of these proposed streaming packages is that we don’t know what the price will be. Will they save customers money or, like cable, will the price increase more and more to the point where we will need to find a cutter for our cable cutting services?
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