LeBron James is well aware of the memes fans make about him, as he proved on Tuesday.
The Lakers star recently shared a clip from a Hennessy commercial, where he leaned into the fan-created narrative that he only reads the first page of every book he reads.
Basketball fans have often seen James’ humorous side on social media, with memes of the star ranging from “Taco Tuesday” to the famous photo of him looking angry and confused over JR Smith’s blunder in Game 1 of the 2018 NBA Finals.
With the new viral clip playing into the mix, here’s the lowdown on the meme of James only reading the first page of books.
The LeBron James Front Page Meme, Explained
Fans have poked fun at the number of photos on social media of James reading books where he appears to not have gotten past the first page. This includes a photo of him reading “The Hunger Games” while playing for the Miami Heat.
The fact that LeBron is still on the front page must be part of a larger conspiracy… https://t.co/gLDGRIJQOn pic.twitter.com/rHpxXGQ8md
— Matt Modderno (@MattModderno) September 4, 2024
Maybe the photos are a coincidence, or maybe James did it intentionally, but fans had a great time sharing the meme.
Adding to the speculation, James was spotted holding “The Autobiography of Malcolm X” in his hand a few years ago during a media meeting. A journalist asked him what his greatest lesson wasand some fans joked that James wasn’t actually reading it after he began his response by saying about the book, “I just started it a few days ago.”
James joined in the fun around his reading habits with a new clip sponsored by Hennessy.
In his recent ad, James relaxes by the pool reading a fake book called “The First Page” with a bottle of the famous cognac.
In a Hennessy commercial, LeBron James trolls fans by reading a book called “Page One” while being on the front page. ?
[via IG// @KingJames] pic.twitter.com/K3U5r3zhog
— BASKETBALL ON ? (@BASKETBALLonX) September 17, 2024
LeBron James and Hennessy
While there is no information on the details of a deal between James and Hennessy, he has publicly partnered with the company in the past.
In February, James arrived at a game wearing a jacket that said “Hennessy” on the front.
LeBron James presented an upcoming Hennessy x Mitchell & Ness collaboration last night in the tunnel.
The collection will be exhibited for #NBAAllStar Weekend in Indianapolis and is expected to be released later this year. pic.twitter.com/t9fNCbMH4J
— Complex Style (@ComplexStyle) February 14, 2024
