If you’re looking for a way to grow your business and engage your audience, Mailchimp is the leading marketing platform. Mailchimp helps you create engaging email campaigns to capture your audience’s attention through eye-catching content.
This article will discuss creating and sending an email campaign to new subscribers. We’ll also cover how to resend an old campaign to a new audience. Keep reading to learn more.
How to send a campaign to new subscribers
Mailchimp allows users to design interesting emails that recipients won’t send to the Trash folder. Creating a campaign involves several steps. Select the campaign type and proceed to the email builder, where you add recipients, choose a template, and refine the email content.
FIRST: Run a campaign
Follow the steps below to create a successful mailchimp Campaign.
- Sign in to Mailchimp with your account credentials.
- Click the pencil-shaped “Create” button.
- Select the “Email” option.
- Select the campaign type from the dropdown menu. Mailchimp offers three options: regular, automated, or plain text.
- After typing the name of your campaign, tap “Start.”
THEN: create the email
This is how you can set up your email in mailchimp.
- Find the “To” field at the top of the interface and click the “Edit Recipients” button.
- The dropdown menu will classify your audience into various groups. Select “New Subscribers” from the list of options.
- Tap the “Custom ‘To'” feature to enable it. This minimizes the chances of your campaign landing in the “Spam” folder.
- Choose the appropriate merge tag and tap “Save” when you are ready to continue.
- Navigate to the “From” section and type your company name in the “Name” field. Or use a phrase that your subscribers know and associate with your company.
- In the “Email Address” field, enter your email address. Mailchimp may ask you to confirm your domain name.
- Go to the “Subject” section and press “Add subject” to enter the subject line of the email. Keep it short and concise and align it with the campaign message.
- Enter preview text. Keep it to nine words and don’t use more than one emoji and 60 characters.
FINALLY: Choose a template and refine the content
Once you’ve created the skeleton of your campaign, it’s time to flesh it out with an attractive template.
- Press the “Design Email” button and select a template. If you are subscribed to Mailchimp’s free plan,
- You only have access to the basic templates. You will need to upgrade your subscription to see more advanced options.
- Go to “Saved Templates” to see layouts used in previous email campaigns.
- Press the “Code your own” option to upload a custom design from a URL or zip file.
- Navigate to the right side of the interface and look for the “Content Block” tabs.
- Move the blocks with the cursor to rearrange the email content.
- Use the “Styles” tab to adjust the background, colors, text size, fonts, spacing, and titles.
- Go to the “Preview” menu and select the “Enter Preview Mode” option.
- When you are happy with the content of the email, click the “Send” button to launch your campaign.
Since you are attracting new subscribers with the campaign, remember to end the email with a compelling call to action (CTA). The CTA should encourage subscribers to complete a task such as trying a product, visiting your website, or watching a video.
After a few days, open the “Report” page to see how the audience responded to the campaign. Mailchimp collects information about which subscribers clicked on the email and generates a detailed performance graph.
How to forward a Mailchimp campaign to new subscribers
Mailchimp is easy to use, and instead of creating a campaign from scratch for new subscribers, you can resend a previous campaign to increase engagement. You’ll first replicate the original email, edit the recipients, and view the campaign performance on the Report page.
FIRST: Replicate the campaign sent
- Login in mailchimp with your account information.
- Click “Campaigns” and select “All Campaigns” from the list of options.
- Find the campaign you want to resend, tap the drop-down menu and press “Reply.”
After Mailchimp opens the replicated copy, it will take you to the Campaign Builder page.
THEN: Target new subscribers
When you get to Mailchimp’s Campaign Builder, you’ll be able to redirect the replicated email to your new audience.
- Navigate to the “To” field at the top of the window and tap the “Edit recipients” option.
- Select “New Subscribers” from the list of options.
- Press “Custom ‘To'” to have the campaign avoid the “Spam” folder.
- Tap the “Contact Matching” menu and click “All.”
- Select “was” sent next to the “Contact Match” area and choose the campaign name.
- Click “Add.”
- Select “not open” next to “Campaign Activity.”
- Press “Update Recipient Count” to see how many new subscribers will receive the email.
- Tap “Save” to save the replicated campaign.
- Send the emails or schedule the campaign for later.
FINALLY: Track campaign success
The Report page will show you how well the new audience responded to the campaign. You’ll see how many people opened the email, clicked on the included link, and made a purchase by clicking on a linked page.
Frequently asked questions
Can I resend a campaign to old subscribers?
Since Mailchimp keeps track of which subscribers didn’t open a campaign, you can use this information to create an audience segment and resend a copy of a previous campaign. However, it is best to wait a few days after old subscribers receive the initial email to avoid mass unsubscriptions.
Capture the attention of new subscribers with engaging campaigns
Although Mailchimp is a relatively simple marketing tool to use, some users may have problems with the email features. Hopefully, this article has cleared up any lingering confusion about sending and forwarding campaigns to new subscribers. Before you hit Send, be sure to end the campaign with an engaging CTA to keep new subscribers interested.
