The 2003 NBA Draft class is revered as one of the greatest in history thanks to the on-court accomplishments of the all-time greats who heard their names called on June 26, 2003. The class is also known for her sartorial choices on that fateful day. .
21 years later, those style choices are back in the spotlight for a new AT&T commercial headlined by Carmelo Anthony, the third overall pick in the 2003 NBA Draft, and two of his fellow draftees.
AT&T’s latest announcement comes just in time for March Madness, a fitting time for Anthony, who led Syracuse to a national title during his only year of college basketball. In the commercial, Anthony is joined by TJ Ford, who also participated in the 2003 Final Four, and Kendrick Perkins, who jumped from high school to the NBA.
Here’s more about the AT&T commercial featuring a trio of 2003 NBA draftees.
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Carmelo Anthony AT&T Commercial
While the commercial begins in the present, AT&T takes fans back in time with the commercial, which begins with Anthony declaring that “this is good advice” in response to the telecommunications provider’s proactive recommendations.
Perkins, unamused, creates a flashback by informing Anthony that “you give horrible advice.”
A brief transition takes us to a tailor shop where Anthony, Ford and Perkins at their current age are preparing for the NBA Draft. As the trio try on ill-fitting suits, Anthony lets them know that their formal wear choices are “timeless classics,” a play on how poorly their draft night looks have aged.
They then pose for a selfie with a flip phone saying “square guys,” which is the title of the ad.
https://www.youtube.com/watch?v=fa0uV1IzRAQ
In addition to the suits, flip phones and poses, the commercial goes completely retro by including the instrumental of Chingy’s “Right Thurr,” which hit the charts in the summer of 2003. Anthony even sports a signature headband with your appearance.
Anthony appears to have dug into the archives for his draft night outfit. If it’s not the same suit, the look is extremely similar.
With their draft night looks coming to life in a commercial 21 years later, maybe they really are timeless.
