Attention Disney+ Subscribers: Sharing passwords comes at a cost, or rather, it will once summer begins.
According Varietythe media giant celebrated its quarterly earnings call on Wednesday (February 7), where Disney CFO Hugh Johnston explained: “Starting this summer, Disney+ accounts suspected of improper sharing will receive new capabilities to allow their borrowers to start their own subscriptions.”
In other words, Disney+ users who split their accounts between different households will have to pay if they want to continue with their agreement.
They will eventually give subscribers the ability to pay more to share their account with people outside their household, noting that they “want to reach the widest audience possible with [their] exceptional content” and “we look forward to implementing this new functionality to improve the overall customer experience and grow [their] subscriber base.
The price of this plugin has not yet been revealed.
Johnston stressed that they are “still in the early days” of taking such measures and said the company does not anticipate any major benefits until the “second half” of this year.
This update comes immediately after Huluanother Disney-owned streamer, announcing its crackdown on password sharing, which will roll out to current subscribers on March 14. In terms of sharing passwords with people outside your home, both streamers define “home” as “the collection of associated devices.” with their main personal residence that are used by the people who reside there.”
Disney+, in particular, announced its initial password-fighting plans last fall. According Varietythe transmitter appears to be taking notes of Netflix, which began allowing its customers to add paid members to their account last spring. disney earnings reportpublished on Wednesday, highlights that its flagship streaming service lost 1.3 million subscribers in the US and Canada, due to The edge.
The streaming provider revealed two more (more interesting) ads on Wednesday that will also likely attract subscribers: the Season 2 renewal of Percy Jackson and the Olympiansand streaming debut on March 15, Taylor Swift: The Eras Tour (Taylor version).
