Have you ever posted the 280 wittiest characters of your life only to get two Likes and a Retweet? Nothing screams wasted potential more than an ill-timed tweet. On your personal account, it may be nothing more than a blunder, but when it comes to business, every failed tweet is wasted money.
But how can you ensure you get the best possible engagement on all your tweets? Finding the right time to post is key. Here are some tools to help you determine when to share your thoughts for maximum exposure.
What is the best time to post on Twitter?
While there is constant activity on a platform as dynamic as Twitter, don’t expect your followers to be constantly glued to their screens. One report says that an average Twitter session lasts no more than six minutes, meaning the time for a tweet to be seen is quite short.
It is essential to ensure that your tweet reaches a reasonable audience size as soon as it is published. How the tweet performs from the beginning will determine how much exposure it can get later and whether it will rise to the top of your followers’ feeds when it is set to “Top Ranked.”
According a Buffer study, the busiest period on Twitter is between 11 am and 1 pm (local time). This is when the largest number of tweets are sent.
However, another Sprout Social research reveals that the hours with the greatest commitment could be even earlier. Based on his findings, tweets posted around 9 a.m. (CST) on Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays will generally receive the most attention. On the other hand, Sundays seem to be the worst day to tweet your great ideas.
However, user habits vary from location to location and demographic to demographic. Many factors influence the best time to tweet, so statistics can simply give us general indications. To determine the most suitable time for you, you will need the help of an analysis tool.
How to determine the best time to post on Twitter
The safest way to determine the best time to tweet is to use a specialized tool for the task. If you have some free time, you can also analyze your Twitter statistics yourself. Let’s see how each method works.
Use Circleboom’s Twitter Tool
An analytics tool will give you insights into your followers’ habits and activity, letting you know when the majority of them are online to view your tweet. Circleboom’s Twitter management tool can tell you exactly that, so we’ll use it as an example to explain how you can determine the best posting schedule.
This tool has a wide variety of functions in addition to the ability to analyze the most active moments of your followers. It can help you manage your old content, identify fake and inactive followers, track keywords and hashtags, and even suggest accounts to follow.
To use this tool, you will first need to create an account:
- Go to Circleboom websitePress “Get Started” and select your Twitter management tool.
- Sign up for an account and connect your Twitter to the app.
- You’ll be taken to your dashboard, where you’ll immediately see some statistics about your account. Move the cursor to the left to open the sidebar.
- Locate and expand “User Analytics” in the side menu.
- Scroll down until you find the “Best time to tweet” option.
Pro and Enterprise subscribers will immediately see a graph showing how active their followers are during the week.
Smaller circles on the graph indicate fewer followers are online at any given time, while larger circles indicate busier times. Find the largest circles and check the corresponding day and time on the chart, or hover over the circles to see the best time to tweet instantly. Tweeting during these times will give your posts the best chance to get noticed.
You can also download or print the chart in various file formats for reports and other documents.
- Click the three-dot menu in the bottom right corner of the chart.
- Select the file format in which you want to save the graph. Supported image file formats are PNG, JPG, SVG, and PDF, and supported data file formats are JSON, CSV, XLSX, HMTL, and PDF.
Unfortunately, the Circleboom analytics tool that tells you the best time to tweet is only available for Pro and Enterprise subscribers. However, the Twitter tool can be tried for free with limited features and the company offers four months free for annual Pro subscriptions.
Take a look at your Twitter stats
If you’re a more casual creator trying to figure out when your friends and followers are active, Twitter’s analytics tool can also provide you with valuable insights. This is a built-in tool that you can start using at any time.
Here’s where to find it:
- Go to Twitter and log in to your account.
- Click the three-dot “More” button in the sidebar.
- Expand the “Creator Studio” p.
- Select “Analysis” from the drop-down menu.
- If you have not yet activated this feature, you will receive a message to do so on the Twitter page. Analytics page. If Analytics is already activated, you will go directly to your dashboard.
- Find the “Tweets” tab at the top of the page.
You will see statistics about the performance of your content on this page. A graph will show you which days have been the most successful for you. You can also check your performance over time by setting your desired range in the top right corner of the page. This information is also helpful in determining the best day to share content.
Next, scroll down to check the number of impressions and engagement rate for each of your tweets. Switch between “Tweets,” “Top Tweets,” “Tweets & Replies,” and “Promoted Tweets” to get precisely the information you want. Identify the tweets that received the most attention to get an idea of what type of content your followers like and when they interact with it most often.
Time is the essence
